Warner Music India and Jjust Music have entered into a strategic partnership which allows them to create pathbreaking Indian music as well as launch the next-gen Indian music stars.
Through the deal Warner Music gets to foray into Bollywood releases and for Jjust Music the benefit is that their artists get plugged into Warner Music’s global network.
As per reports, the first joint release after the collaboration will be an English music track (pop) by Bollywood actor, Tiger Shroff.
Jjust Music is helmed by producer Jackky Bhagnani who brought his company’s prowess as well as expertise in making movies, into the music space.
Jjust Music was launched in 2019 and as per the company their mission is to “produce music in tandem with artists that resonate with the masses, across genres, including singles, non-film, and film music.”
Producer, actor and founder of Jjust Music, Jackky Bhagnani spoke about their collaboration with Warner Music India and said, “Jjust Music emerged from an ambition to create pathbreaking music content and provide independent Indian artists a platform while supporting them with our experience, expertise, and resources. I am thrilled to bring to life my vision for Indian music through this unique collaboration with Warner Music India. Giving Indian music and artists the same exposure, support, and opportunities as international music, this collaboration would only boost confidence and enhance the quality of the music created by artists on our roster.”
The President, Emerging Markets for Warner Recorded Music, Alfonso Perez-Soto, also spoke about the partnership with Jjust Music and said, “Jackky has a brought energy, enthusiasm, and entrepreneurial flair to the Indian music market and he’s just the sort of person we love to work with. This deal will see Jjust’s artists benefit from our global network while Warner Music makes its Bollywood debut. It’s an exciting moment for us and we hope also for those many Indian artists who want a place on the global stage.”
Meanwhile, Tiger Shroff also crooned a song for his upcoming movie, ‘Heropanti 2’, which was released yesterday April 10. Audiences are used to seeing the action star Tiger Shroff. Soon they will be seeing the ‘Pop Star’ Tiger Shroff as well.